QR-Codes, those cute little square bar codes, seem to be popping up everywhere. Businesses can use them to link real world places and objects to online content. You can communicate all sorts of information in the codes which allow for a wide variety of creative uses. I recently started putting together a plan to incorporate these into my business. Here’s my top ten ways to use QR-codes for real estate.
1. Put contact details in a code on the back of a business card. This will make it easy for people to add you to their phone contacts.
2. Put it in your craigslist ads. Techy and bored, your target audience might just use their phone. This is probably the best way an online to online link might be effective.
3. Place it in the last slide in a video upload, where a normal link wouldn’t work.
4. Have the code start a text message to you requesting more information about your service or a property.
5. Put QR-codes on your flyers that link to a specific landing page for that property for more info.
6. Link to a youtube video tour of the property…put it on your sign or box flyer.
6. Use a QR-code to drive traffic to a specific neighborhood IDX search on your website.
7. Yard signs to peek the interest of the tech savvy.
8. Create a “send this home to a friend” email straight from the yard sign.
9. For farming with postcards, link to a neighborhood report with specific sales information for your farm area.
10….umm… I ran out of ideas, feel free to put your number 10 in the comments.
Why should you do one of these? Because it’s cool, it’s free, it calls for immediate (easy) action from the client and it’s another way you can track your results.
Here’s a cool site to check out what QR-codes can do. —> QRStuff.com

Apple launches
When Bill Gates was 13, a parents group enabled his school to buy a Teletype machine and computer time on a remote GE computer that used the BASIC programming language; he, Paul Allen, and others became intrigued by the technology, including obviously the immediate feedback they got from programming in an easy programming language. He went on to learn other languages, found Microsoft and become a gazillionare.