I recently started taking advantage of Lowe’s realtor benefits program. They send direct mail 10% off coupons to your clients. They recently added a DVD option from HGTV’s “Designed to Sell” for clients that will be selling soon. They have a number of different options and let you personalize the products somewhat. It’s a great way to stay in front of your clients and provide some additional savings to your clients. Anytime you can save a little money on marketing and add a benefit to your clients seems like a good idea to me.
Free Direct Mail Marketing for Realtors
January 15, 2007 by
How to not get screwed in Real Estate.
December 4, 2006 by
Long term success in real estate is built on trust and referrals. With this in mind, it’s a shame that some fly-by-night agents are abusing their position at the expense of an industry’s reputation. A recent article in REALTOR™ Magazine discussed the problem of loan fraud.
I know there are many naysayers that are highly critical of the National Association of Realtors and would expect the article to be more of a ‘how to’ than a critical condemnation of the practice. The truth is Realtors as an organization have high standards designed to protect the public and the reputations of Realtors. If you truly believe you benefit yourself by working without one, I highly encourage you to take on the process of buying or selling a home yourself. If you get sick of the experience, try it with a Realtor and you’ll begin to appreciate the whole idea of specializing in a practice. That being said, I was once a naysayer too.
Realtors have a Code of Ethics. If they violate the code or the law, they can be fined, have their license stripped from them, and be publicly humiliated. (All decisions and judgements are published in a newsletter.) One lapse of judgement and they may be barred from working in real estate all together.
One of the best things people can do to protect themselves in real estate transactions is to keep in mind the following:…