Category Archives: Marketing

Most Brokerage's business models don't benefit the Agent

By Spencer Barron | Published: February 1, 2007
I’ve always been interested in sustainable business models and have noticed that there are very few in the real estate industry. Except for that of the brokerage. The business model of the brokerage is not the same as that of the agent. Brokerages make money from agents, agents make their money from [...]
Also posted in Business, Denver, Denver Real Estate, Realtor | Comments closed

What should be in a Comparative Market Analysis and how long will it be accurate?

By Spencer Barron | Published: January 24, 2007
What should be in a comparative market analysis (CMA)? A CMA shouldn’t be just a list of solds or actives. It should reflect the current conditions of the market. I was recently asked how long I felt a CMA was accurate and personally, in this market, I don’t think I would want [...]
Also posted in Denver, Denver Real Estate, FSBO, Realtor, statistics | Comments closed

Money Magazine – Buyer's agents co-ops and how to get a better deal buying or selling a home.

By Spencer Barron | Published: January 17, 2007
How about that. I actually got quoted in Money Magazine. Albeit my statement appears a bit truncated, it is not incorrect. I’m quoted as saying “People offer higher commissions because it works”. I’ll stand by that. Offering a higher commission to a buyer’s agent does help sell your home. It doesn’t necessarily help you get [...]
Also posted in Business, Denver, Denver Real Estate, MLS, Negotiations, Realtor, commissions, statistics | Comments closed

Free Direct Mail Marketing for Realtors

By Spencer Barron | Published: January 15, 2007
I recently started taking advantage of Lowe’s realtor benefits program. They send direct mail 10% off coupons to your clients. They recently added a DVD option from HGTV’s “Designed to Sell” for clients that will be selling soon. They have a number of different options and let you personalize the products somewhat. [...]
Also posted in Denver Real Estate, Realtor | Comments closed

Where to spend my marketing budget?

By Spencer Barron | Published: December 29, 2006
Internet advertising is such a waste of money. Definitely overpriced compared to the returns I get from other types of advertising. Not so much my own websites- they have their use, it’s the Internet lead sources that will no longer be receiving checks from me. Lead sources like Justlisted.com, Realestate.com, HomeGain, and the myriad of [...]
Also posted in Business, Denver Real Estate, Internet, Technology | Comments closed

How to not get screwed in Real Estate.

By Spencer Barron | Published: December 4, 2006
  Long term success in real estate is built on trust and referrals.  With this in mind, it’s a shame that some fly-by-night agents are abusing their position at the expense of an industry’s reputation.  A recent article in REALTOR™ Magazine discussed the problem of loan fraud.     I know there are many naysayers that are [...]
Also posted in Denver Real Estate, General Interest, Realtor, commissions | Comments closed