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Category Archives: Marketing
HQHomes just launched a new website and blog…
I know what your thinking, HQwho? Don’t fault yourself for not hearing of it. I’ve been working with them for about three years now during which we’ve (notice my team approach) implemented many changes to improve the overall direction and marketing presence of the company. Since some of the others in our company are just warming up [...]
How much is too much?
“That’s too expensive.” The words have the sound of an excuse to me. I would respond better to, “That appears to be an inappropriate purchace considering current trends and the inability of the product to add real value to our enterprise within our time constraints.” At least it would show me that they thought it [...]
When will Real Estate 2.0 invade the rest of the industry?
Have agents made so much money in the past that they need not be concerned with details? Most of the ancillary services offered to Realtors have a common thread. Good enough is good enough.
Websites don’t need to look good, you just need to have one. “Get a template.”
Standardized direct mail marketing. Hey we all say the [...]
So it's worth $500k, how much will you give me for it?
$1 dollar. That should get the ball rolling. I wonder how often marketers abstractly anchor us at a higher price even though they know they can accept much less.
A while back I had a discussion about pricing over on the Sellsius blog. The author suggested that you could get a better price by not actually anchoring the final value by [...]
Who would actually pay price the builders are asking?
I noticed that many builders have inflated their abstract pricing on their inventory in order to offer better incentives and offer ‘dramatic’ price cuts so that buyers feel like their getting great deals when they buy a new home.
I recently sold a home in the Village at Centennial near the Denver Tech Center where the builder was offering [...]
Also posted in Denver Real Estate, Negotiations, foreclosures, housing bubble, pricing | Comments closed
Pricing a home in a buyer's market.
Things sure have changed. A couple years ago, a broker could miss pricing a home by 5%-10% and the market would rise to the price within a 6 month listing contract. Of course, if they priced it at value they would receive more than one offer. It was one of [...]
Who is reading your Blog? Other agents?
It’s quite tempting to want to write about everything that’s going on. I mean, isn’t that where the majority of good blog fodder comes from? But to be fair, I realized that if the agents that were on the other side of the table were anything like me, I would want to watch [...]
Also posted in Business, Denver Real Estate, General Interest, Personal, Real Estate Blogs | Comments closed
January Home Sales Up – Is the Denver Market in a mini-upswing?
While I think many Realtors in Denver probably already knew this, it seems buyers are coming out of the woodwork.
Denver Metrolist is reporting good news for buyers and sellers alike. While days on market have gone up significantly from last year, 14% over last year to 117 days, so did ’solds’. Sold [...]
The Top Ten Most Common Complaints about Homes for Sale – Useful Feedback
Selling a home has gotten a lot tougher over the last two years. The Denver real estate market has really started to slow down. Buyers are gaining the upper hand in negotiations because there are many more homes to choose from. This means home sellers are going to have to pay attention to the feedback [...]
The Hyper-local Blog and 10 Questions you need to ask yourself before you get started.