I know what your thinking, HQwho? Don’t fault yourself for not hearing of it. I’ve been working with them for about three years now during which we’ve (notice my team approach) implemented many changes to improve the overall direction and marketing presence of the company. Since some of the others in our company are just warming up to the idea of blogging, I’ll get to be the first to discuss what we are doing.
HQHomes.com implemented a new website that has one of the better IDX solutions (just shy of a custom solution) available for searching for homes in the area. We feel that real estate search is the cornerstone to any long term success for a real estate website. Considering what our search looked like originally. This is a huge step up. One of the features I find the most useful is an RSS feed for the paticular search that you want. We hope our clients find that this search is better than any currently in use by a competing brokerage.
HQHomesBlog is going to be the outlet for much of our statistical research on different Denver neighborhoods. We also plan to let this be our up to date platform to give our view of the markets. We have been delivering a newspaper to some parts of Denver with some good response but find that most people don’t have the time or desire to open a good old fashioned newspaper. By the time they look at it, it’s out of date. The blog will hopefully fill this gap while decreasing some of our costs.
One of the better side effects of blogging, besides traffic to the website, is the fact that readers and those interested in our company can get a better feel for the neighborhoods they’re interested in and the agents that work in those neighborhoods.
I’ll be a frequent contributor on the site. Feel free to stop by and give your opinion of what we are doing.