So it’s worth $500k, how much will you give me for it?
Denver Real Estate, Marketing, pricing Add comments$1 dollar. That should get the ball rolling. I wonder how often marketers abstractly anchor us at a higher price even though they know they can accept much less.
A while back I had a discussion about pricing over on the Sellsius blog. The author suggested that you could get a better price by not actually anchoring the final value by putting a list price on the home. Let the market determine the price. In our discussion in the comments, he pointed out a study that he says supports his approach. I disagree with the 1$ listing as much as I disagree with range pricing, but the study is actually a good one.
It shows how much people are influenced by arbitrary factors when deciding what they would be willing to pay. If I read it right, arbitrary factors would include something as meaningless as a suggested retail price.
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