Monthly Archives: December 2007

How much is too much?

By Spencer Barron | Published: December 21, 2007
“That’s too expensive.”  The words have the sound of an excuse to me.  I would respond better to, “That appears to be an inappropriate purchace considering current trends and the inability of the product to add real value to our enterprise within our time constraints.”  At least it would show me that they thought it [...]
Posted in Business, Denver Real Estate, Marketing | Comments closed

When will Real Estate 2.0 invade the rest of the industry?

By Spencer Barron | Published: December 19, 2007
Have agents made so much money in the past that they need not be concerned with details?  Most of the ancillary services offered to Realtors have a common thread.  Good enough is good enough.  Websites don’t need to look good, you just need to have one.  “Get a template.” Standardized direct mail marketing.  Hey we all say the [...]
Posted in Denver Real Estate, MLS, Marketing, Realtor | Comments closed

So it's worth $500k, how much will you give me for it?

By Spencer Barron | Published: December 17, 2007
$1 dollar.  That should get the ball rolling.  I wonder how often marketers abstractly anchor us at a higher price even though they know they can accept much less. A while back I had a discussion about pricing over on the Sellsius blog.  The author suggested that you could get a better price by not actually anchoring the final value by [...]
Posted in Denver Real Estate, Marketing, pricing | Comments closed

Who would actually pay price the builders are asking?

By Spencer Barron | Published: December 17, 2007
I noticed that many builders have inflated their abstract pricing on their inventory in order to offer better incentives and offer ‘dramatic’ price cuts so that buyers feel like their getting great deals when they buy a new home.  I recently sold a home in the Village at Centennial  near the Denver Tech Center where the builder was offering [...]
Posted in Denver Real Estate, Marketing, Negotiations, foreclosures, housing bubble, pricing | Comments closed