I’m not sure how this helps MyHeritage.com get you interested in your family tree. But it’s a great gimmick to get some traffic to your website and put you on the map. A little P.T. Barnum to get the web traffic rolling. I’m still working on how to put some spin on a real estate website to drive a little traffic. Zillow did this pretty well with the introduction of the Zestimate. Exposure is an absolute necessity for success. Often though, even with a great promotion, the exposure won’t translate into dollars. Without it though, you’re destined to fade back into the crowd. Sometimes, when I need an idea to get more business, I think, “What would Phineas do?”
Don’t expect to get great matches on the facial recognition portion of this site right off the bat. You can expect half of them to look like a random drawing. Of course, I did add the Statler pic myself. Thought it would be funny but I find it just reminds me of getting heckled in high school during a school assembly. Something about looking like the guy on the Muppet show. It still hurts.
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